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From the epic grandeur of Big Sur to the scenic Santa Barbara coastline nicknamed “the American Riviera,” this region of picturesque hamlets, jagged sea cliffs, and rolling wine country has long mesmerized visitors with dreamlike beauty. A drive along Highway 1 is an absolute must—be sure to leave time for stops at the Monterey Bay Aquarium, Hearst Castle, and a San Luis Obispo County beach town or two. Cowboy culture still permeates Paso Robles and environs, and so does the low-key wine scene. Discover hidden gems in the Santa Ynez Valley, Ventura County, and pretty much everywhere else.

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    • Hearst Castle

      Hearst Castle

      Once the home of William Randolph Hearst, this stunning hilltop estate along the Central Coast is a marvel of opulence and engineering

    • Central Coast Wine Country

      Central Coast Wine Country

      Miles of coastline, sunny hills, relaxing wineries

    • Ventura County

      Ventura County

      Absorb the relaxed vibe of this classic California destination on the coast

    • Golfing in Monterey & Carmel

      Golfing in Monterey & Carmel

      Play along the ocean or in sunny wine country

    • Cannery Row

      Cannery Row

      Visit shops and eateries wrapped in Steinbeck history, as well as a world-class aquarium

    • Farmers' Markets in San Luis Obispo County

      Farmers' Markets in San Luis Obispo County

      San Luis Obispo's friendly shopping district lights up on Thursday evenings

    • San Luis Obispo County Wine Country

      San Luis Obispo County Wine Country

      Explore cowboy-meet-wine-country towns and sustainable vineyards

    • San Luis Obispo Arts & Culture

      San Luis Obispo Arts & Culture

      If it's a First Friday in SLO, art awaits

    • Cal Poly

      Cal Poly

      See top-level athletes, catch a show, and visit a student-run farm

    • Events in San Luis Obispo

      Events in San Luis Obispo

      Enjoy lively fairs and festivals year-round

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